Online Donation Software Market: Introduction
- Online donation software is primarily used by non-profit organizations to manage and monitor the activities related to donations and numerous aspects of their relationship with their donors.
- Online donation software helps non-profit organizations to supervise the whole process of donations in real time or from remote locations. Online donation software manages online fundraising, soliciting donations, gathering managing donor information, analyzing donation-related data, boosts engagement, and accepting donations. It helps organizations to improve access and insight into the process.
- The global online donation software market is projected to expand at a rapid pace during the forecast period, due to an increase in demand for online donation software among non-profit organizations.
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Global Online Donation Software Market: Dynamics
Global Online Donation Software Market: Key Drivers and Restraints
- Growing demand to manage and improve the efficiency and capability of donor management teams is estimated to boost the demand for online donation software during the forecast period.
- Rising demand to reduce the administrative costs of an organization is estimated to boost the demand for the software across the globe.
- Rise in adoption of marketing automation features is estimated to boost the demand for online donation software across the globe. Online donation software reduces the time and effort required for repetitive tasks and automates the whole process of donation such as sending reminders to donors who have not donated for a long time.
- Demand for online donation software from non-profit organizations to simplify and synchronize resources is estimated to propel the market during the forecast period
- Increased demand for managing multichannel communications of the entire workflow in real-time across the globe is anticipated to boost the demand for online donation software during the forecast period.
- Increasing need to strengthen relationships between the donors and organization, tracking and targeting key donors with segmented analytics, and raising awareness through email and newsletters are some of the major factors likely to propel the need for online donation software during the forecast period.
- However, data security and privacy concerns are expected to hamper the online donation software market during the forecast period
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Impact of COVID-19 on the Global Online Donation Software Market
- Increasing cases of COVID-19 across the globe is resulting in economic slowdown. Developed countries are strongly affected by this pandemic. Businesses have been adversely impacted in most countries due to partial or full lockdown. This in turn is projected to indirectly hamper the global online donation software market in the next few years. However, COVID-19 has a positive impact on the online donation software market due to increasing donations across the globe.
North America to Hold Major Share of the Global Online Donation Software Market
- In terms of region, the global online donation software market can be divided into North America, Europe, Asia Pacific, Middle East Africa, and South America
- North America dominated the global online donation software market in 2019, due to the presence of financially strong, wealthy people in the region. The U.S. is the key country in the region because it has a strong economy.
- The online donation software market in Asia Pacific is projected to expand at a rapid pace during the forecast period. This can be attributed to rapid adoption of cloud-based technology along with increased digitalization in the region.
Global Online Donation Software Market: Competition Landscape
Several local, regional, and international players are active in the online donation software market with strong presence. Rapid technological advancements have created significant opportunities in the global online donation software market. Market players are gradually focusing on mergers and acquisition with technology partners to develop innovative and advanced solutions in order to improve their offerings and market reach.
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Key Players Operating in the Global Online Donation Software Market
- Blackbaud, Inc.
- Campus Management Corp.
- CaseWorthy, Inc.
- DonorDirect.com, Inc.
- Double the Donation
- GiveGab Service
- Little Green Light, LLC
- Neon One, LLC
- Qgiv, Inc.
- Salsa Labs, Inc.
- SilkStart Technology Inc.
- SofterWare, Inc.
- Sylogist Ltd.
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