A brand is the total of your customers' and customer prospects' experience with your business. Originally, the term 'brand' referred to the mark that cattle ranchers put ('branded') on their cattle. But the concept of 'brand' has evolved to include much more than a single visual element.
A Logo Design Services Temecula CA is a visual symbol for a business and part of its brand identity, but it doesn’t represent its entire brand identity. A logo doesn’t build a brand – its one step towards building a complete brand identity.
Put another way: a designer’s job isn’t to create a brand. Designers design and create the brand identity.
Brand development is the process of building a brand. More specifically, building a strong brand.
A strong brand communicates what your company does and how it does it. A strong Branding Service Temecula also establishes trust and credibility with your prospects and customers.
Your company’s brand is a promise you make to customers and prospects about your product or service and your company.
Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, Website Design Service Temeculathe content of your marketing materials, your presentations and booths at conferences, and your posts on social networks.
Importantly, your brand image is not what you say it is.
Your brand image is how your customers and prospects perceive your company.
You may want your customers and prospects to see your brand as innovative, fresh, and socially conscious.