Nvidia CEO says the company will continue to struggle to match supply with demand

Right now, millions of gamers around the world are scrambling for new technology. It's not just PC hardware like graphics cards that is hard to find, either. Video game consoles are also hard to come by, and Nintendo says the semiconductor shortage could hit the Switch earlier this y

Right now, millions of gamers around the world are scrambling for new technology. It's not just PC hardware like graphics cards that is hard to find, either. Video game consoles are also hard to come by, and Nintendo says the semiconductor shortage could hit the Switch earlier this year. No one can be 100% sure when the situation will ease, although leading industry experts predict it could continue for perhaps another year.

Nvidia CEO Jensen Huang has also briefly spoken about the shortage, saying the company may not be able to keep up with demand. In a recent interview, Huang, who co-founded Nvidia in 1993, talked about some of the exciting products and tech innovations that the chip conglomerate is currently preparing for. During the question and answer session with the interviewers, he was asked about the ongoing shortages that are currently plaguing the world of technology. Huang said that certainly within the next year, demand will be much greater than supply, adding that there is no "magic bullet" for dealing with the deficit. However, he also said that the company has its share of suppliers and that it has multiple sources. Despite the shortage, companies like Nvidia have seen huge revenue increases, with the tech giant posting billions in profits earlier this year. In the interview, Huang said that due to the pandemic, many more people are working from home, requiring users to purchase reliable technology. Given that, it would make sense that Nvidia has seen earnings skyrocket when working from home, and the need for a computer to do so has been normalized.

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Nor does it appear that the supply shortage is putting an end to the Nvidia unit as it prepares to launch new products in an uncertain market, and there is also talk that the company will move to the next generation of GPUs. With Intel recently announcing its own brand of graphics cards, the "green team" is understandably looking to beat the rest of the competition. But, as Huang himself suggests, getting hardware into the hands of consumers will be a struggle for the next twelve months, at least.


This isn't the first time the Nvidia executive has spoken about the shortage, either. A few months ago, Huang believed that the supply problems could continue until 2023, which almost mirrors what the CEOs of Intel and AMD have said. Given the power of these people, many may be prepared to believe that it will likely be difficult to get a new GPU anytime soon.


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