When approached in the right way, Companies present a lucrative business opportunity. The market is one of the fastest-growing industries on the planet. In particular, cannabidiol (CBD) is evolving more rapidly than other segments of the global market.
The non-psychoactive cannabis compound CBD is attracting a swathe of consumer interest not only across America but also across much of the globe. According to MarketWatch analysts, the global CBD market will be worth USD$1916.1 million by 2026, growing at a Compound Annual Growth Rate (CAGR) of 28.3% from 2021-2026.
Although the plant-derived compound is being welcomed on a broad scale, entrepreneurs hoping to cash-in on the best CBD brand should know that the competition is seriously heating up. With that being said, adopting the best search engine optimization (SEO) practices is essential for standing out from the crowd.
The Internet Offers the Perfect Platform for CBD Businesses
According to GE Capital Retail Bank, 81% of retail shoppers carry out online research before buying a product/service. Nowadays, organic search attracts more than 50% of all website traffic, thus proving the importance of mastering SEO.
While you could pay for advertising, organic SEO methods tend to be the most effective. Researchers recently discovered that 70-80% of users pay attention to organic search results, as opposed to paid listings.
Instead of hiring an expert, why not try your hand at SEO? The following pointers will send you on the right path to improving your Google ranking and boosting online visibility:
- Get socially active.
Globally, more than 3.6 billion people regularly use social media. By 2025, analysts project that the figure will jump to 4.41 billion. Since Internet users spend an average of 144 minutes on social media every single day, it makes sense that your website is shareable and your publishing schedule well-maintained.
Google trusts websites that are shared more frequently than others, so consider boosting engagement via popular platforms like Facebook, LinkedIn, Twitter, Pinterest, YouTube, Snapchat, and Instagram.
Make the most of your social media presence by posting consistently, creating viral-worthy content – visual content is especially powerful – engaging with your followers, and researching the competition. You can also save yourself some time by using one of the many social media management tools available online.
- Conduct keyword research.
Before visitors land on your cannabis website, they will have entered one (or more) keywords/phrases into a search engine like Google. So long as your title URL, page copy, meta tags/descriptions, image descriptions, and anchor text (including inbound and outbound backlinks) contain the right keyword(s), you're destined to get found by targeted web users.
Once you've conducted thorough research – tools like Google Keyword Planner enable you to see the volume of searches and competition for specific keywords/phrases – you can start writing value-rich content. Begin by assembling a list of relevant topics and assign around 20 keywords to each topic. Sprinkle keywords throughout the content, imagery, and headlines before promoting it via social media.
- Optimize your website for on and off-page SEO.
Are you aware of the fact that 75% of SEO is off-page and 25% is on-page? Optimizing your cannabis website for on-page SEO and off-page SEO will increase your visibility on the web. If you're unsure about how you can master both types, take note:
- On-page SEO refers to methods that you have control over. The goal is to increase your ranking in search engine results pages (SERP). Besides preparing a desirable content schedule, on-page SEO encompasses optimized headlines, images, and HTML tags (title, meta, and header).
- Conversely, off-page SEO relates to things that can be accomplished outside of your website to enhance its credibility. Examples include brand mentions, social networking, guest posting, influencer outreach, commenting on forums, and backlinking from other high-authority sites in your niche.
- Make your website mobile-optimized.
Almost three billion people use a smartphone nowadays, and a growing number of those people prefer to do their online shopping with a smartphone device. This means that CBD business owners must develop an SEO strategy that combines mobile responsive, mobile adaptive, and mobile-optimized website elements.
Google indexes mobile-responsive websites first, so spare a few minutes to use Google's Mobile-Friendly Tool, which makes it possible to test the accessibility of a website/page among people who use a mobile device.
Smaller images, larger buttons, multiple screens, auto-detect location settings, and auto-fill form fields are some examples of mobile optimization features that will make life easier for prospective customers who visit your site.
- Attract quality backlinks.
Backlinks are one of Google's top three ranking factors, so you really shouldn't skip this final step. According to Backlinko, websites that have a higher Ahrefs/Moz/SEMrush Domain Rating tend to rank better on the first page of Google. Additionally, the page that ranks first on Google has an average of 3.8 times more backlinks than websites positioned anywhere between 2-10.
A backlink can be considered a reference comparable to a citation. This type of link directs web users from one site to another resource, directory, page, or website. It's important to note that search engines like Google judge the quality of a website by its level of high-quality backlinks; the greater the number of desirable backlinks, the better a site's SEO visibility and ranking.
Blog posts containing 3,000+ words tend to receive more backlinks than shorter posts. You can also attract backlinks by guest blogging, tweaking business profiles, producing self-credited infographics, writing a press release using Newswire or PRWeb, etc. Numerous backlink monitoring tools like Google Search Console, Ahrefs, and SEMRush are at your disposal, so you can track link value with ease.
The better your web presence, the higher the chances of converting traffic into paying customers. For this reason, CBD business owners can greatly benefit, especially since many alternative outreach channels are prohibited due to cannabis' federally illegal status.
Nonetheless, it's important to remember that succeeding with SEO is not an overnight job — it requires dedication and hard work. Increase your chances of success by using a tool like Google Analytics to analyze your CBD-related SEO practices' strengths and weaknesses.
Don't forget to alter your SEO strategy in relation to what helps you generate organic traffic and what doesn't. Persevere, and your website will be working in harmony with Google search algorithms in no time!