This research analyses niche markets, potential threats, and competitive strategy in various segments based on the Home Office Furniture Market competitive landscape and development model in various parts of the world. This research throws light on the business strategies of the key players that might help in the growth of other companies during the pandemic era.
Impact of COVID-19 on Home Office Furniture Market
As the world grapples with one of its greatest health pandemic, the economic and social disruption has affected millions of enterprises. The revenues have gone down in the year 2020 and may resume an uptrend gradually from 2021. Companies optimizing their operation and strategy will sustain and beat the competition. Stratview Research throws light on in-depth insights related to rapid alterations in the key players in each industry, growth and decline due to COVID-19, etc. The researchers at Stratview Research are regularly connecting with the clients and other key players of almost all the industries, regarding the impact of COVID-19 on their businesses.
Key Players involve in this research are:
- Ashley Furniture Industries, Inc.
- Haworth Inc.
- Herman Miller Inc.
- HNI Corporation
- Hooker Furniture Corporation
- Inter IKEA Holding B.V.
- Kimball International
- Knoll Inc.
- KOKUYO Co. Ltd.
- Steelcase Inc.
Growth drivers and Market Value:
This report, from Stratview Research, studies the Home Office Furniture Market value and growth drivers over the trend period of 2021-26. According to the report -
Home office furniture market is likely to witness an impressive CAGR of 6.8% during the forecast period. Growing urbanization, rise in entrepreneurship and work from home culture, and development of multi-functional furniture are the prime factors contributing to the demand for home office furniture. Increasing popularity of smart furniture in urban areas is also one of the key factors driving the market growth.
By Distribution Channel Type
Based on the distribution channel type, the home office furniture market is segmented as flagship stores, specialty stores, online and others. The online segment was the fastest-growing segment of the market in 2020 and is likely to maintain its dominance over the forecast period. Policies such as secured transactions, cash on options, convenient return, and integrated and centralized customer service encourage consumers to purchase furniture online, which is driving the growth of the segment during the forecast period.
In terms of regions, North America is estimated to be the largest market during the forecast period, with the USA, Canada, and Mexico being the major countries with lucrative growth opportunities. The growth of the region’s market is mainly driven by the rising trend of work from home in the USA. A majority of employers are giving facility to their employees to work remotely, which in turn, is fueling the demand for home offices. People are also involving themselves in other entrepreneurial activities which lead to the high demand for home offices to greet their own personal clients in a safe and confined space. This new trend is also a key factor determining the growth of the market in the region. Europe and Asia-Pacific are also likely to offer promising growth opportunities during the forecast period.
Competitive Analysis: Understanding your rivalry is critical to your success. This section includes an analysis of your key competitors, their products/services, their differentiators, and market shares, etc.
Target Market and Audience: Identifying and prioritizing specific target markets is another key part of any industry, where research is crucial. Stratview Research’s report will help you find more about the demographics and buying behaviours of your potential customers.
Key Considerations for Home Office Furniture Market Forecast:
- Impact of lockdown, supply chain disruptions.
- Pre and post-COVID-19 market estimates
- Geographical Breakdown: Regional level analysis of the market, currently covering North America, Europe, China Japan
Impact of COVID-19 on the Global Market
The Home Office Furniture report compiled by Stratview Research offers in-depth study of market opportunities and market impact that are stirred due to the COVID-19 pandemic. The detailed research report focuses upon the direct and indirect impact of COVID-19 with new product launches, MAs, supply chain overview, government regulations, strategies adopted by related market, etc.
Sneak peek into the Report:
The report provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market. The following are the key features of the report:
- Market structure: Overview, industry life cycle analysis, supply chain analysis
- Market forecast analysis
- Competitive landscape and dynamics: Market share, product launches, etc.
- Attractive market segments and associated growth opportunities
- Emerging trends Key success factors